Throughout many years of community and political advocacy I have found that sometimes coalitions can occur even with entities that aren’t normally supporters of each other’s causes.

Setting aside a particular situation, it won’t happen just because there is a sudden need. It will be built on long-term trust, relationships, and recognizing the benefits to both parties.

It means being truly involved in the community. Supporting the efforts of organizations that may have nothing to do directly with business but that you find are positive and worthwhile. You show up. Volunteer on a committee or fundraiser. Be a donor, support an event, or speak at City Council.

For example, I know building-related companies involved with non-profits that assist city workers in finding affordable housing. That’s a win-win all around.

Yet even if the cause or initiative is less related it’s of value. Because not only are you supporting your community but there will be individuals, whether directly or tangentially involved, that will become part of your wider network.

Coalitions may occur with organizations that share common interests but the strongest and most influential are built through broad and diverse alliances.